• Blockchain companies need to better refine and share their marketing messages.
• Businesses need to understand the challenges their potential clients are facing and how blockchain technologies can help solve them.
• Focus on promoting the key value your project can bring to businesses.
Marketing Strategies for Blockchain Companies
Blockchain companies have to find effective ways to explain why their service in particular is the right choice for a potential client’s unique needs. However, unlike service companies in other industries, in many cases, blockchain leaders will be marketing a service that B2B clients may be intrigued by but don’t understand well. Below, 16 members of Cointelegraph Innovation Circle share tips to help blockchain companies improve their marketing strategies.
Solve Problems for Businesses
One of the challenges in the blockchain category is that it is quite technical, and it sometimes requires a heavy lift for businesses to implement solutions. All that is to say, don’t market half-baked solutions to business leaders; truly put yourself in their shoes, solve a problem for them and then package that as a service or product that their businesses can easily deploy.
Understand Potential Clients‘ Challenges
Understand the challenges that your potential clients are facing and how your blockchain technologies can really help solve them. Pitch the key value your project can bring to businesses. Start an experimental program before scaling it, and let the outcome and data speak for themselves.
Meet Potential Clients in Their Comfort Zone
Crypto is a vibrant ecosystem, but it can also function as a bubble for those on both sides of the knowledge gap. While common features can seem like second nature to the initiated, industry jargon can alienate crypto-curious businesses, pushing them to seek a more traditional solution
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Refine Marketing Messages
Word about blockchain technology’s benefits has penetrated the global marketplace, so now’s the time for blockchain businesses to begin deliberately refining and sharing their marketing messages. Like other service businesses, blockchain companies have to find effective ways to explain why their service in particular is the right choice for a potential client’s unique needs.